Stakeholder promotional materials
We are working with a wide range of stakeholders, including local authorities, third sector organisations and community groups across Scotland to help promote the census.
If you are involved in this work, we have created a toolkit and supporting assets to support you as you engage with your own communities, groups, partners and service users about the census.
Please use the toolkit and assets to promote the census, encourage participation and answer questions.
The toolkit has lots of information about the census, as well as advertising, social media and other promotional materials you can download and share.
You can also download the materials listed in the toolkit using the links on this page.
Advertising, social media and promotional materials
Our advertising campaign
You can download:
- a campaign summary document
- explainer videos
Social media content
Download social media content to use in your own channels.
You can choose images from different topics that relate to the census :
Download posters, leaflets, and copy for websites and newsletters to print out or share digitally.
Final reminder materials
Download social media images and videos to support a final push for census completion.
A summary of our marketing campaign and some of the promotional materials are available in Gaelic.
You can also download the summary of the marketing campaign in 31 other languages. This includes information on how to get help to complete the census in different languages.
We offer the marketing campaign summary in British Sign Language, easy read, large print and audio formats.