This is a new service. Your feedback will help us to improve it.

Stakeholder promotional materials

We are working with a wide range of stakeholders, including local authorities, third sector organisations and community groups across Scotland to help promote the census.

If you are involved in this work, we have created a toolkit and supporting assets to support you as you engage with your own communities, groups, partners and service users about the census.

Please use the toolkit and assets to promote the census, encourage participation and answer questions.

Toolkit

The toolkit has lots of information about the census, as well as advertising, social media and other promotional materials you can download and share.

Download the toolkit

You can also download the materials listed in the toolkit using the links on this page.

Advertising, social media and promotional materials

Our advertising campaign

You can download:

  • a campaign summary document
  • adverts
  • explainer videos

Download campaign materials

Social media content

Download social media content to use in your own channels.

Download social media videos and text

You can choose images from different topics that relate to the census :

Promotional materials

Download posters, leaflets, and copy for websites and newsletters to print out or share digitally.

Download promotional materials

Final reminder materials

Download social media images and videos to support a final push for census completion.

Download final reminder social media images

Download final reminder location social media images

Download final reminder images and newsletter text for students

Download final reminder social media and newsletter text for minority ethnic communities

Download final reminder social media videos

Translations

A summary of our marketing campaign and some of the promotional materials are available in Gaelic.

Download marketing campaign summary and promotional materials in Gaelic

You can also download the summary of the marketing campaign in 31 other languages. This includes information on how to get help to complete the census in different languages. 

Download marketing campaign summary in other languages

Accessible formats

We offer the marketing campaign summary in British Sign Language, easy read, large print and audio formats.

Download marketing campaign summary in British Sign Language, audio, easy read and large print