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Scotland's Census 2022: marketing campaign materials

This document summarises the key messages and themes from the marketing campaign for Scotland's Census 2022. You can also download a version of our TV advert and 5 short explainer videos answering some common questions about the census.

Campaign summary document

This document provides topline information about the marketing campaign and summarises where to find help and support if you need help with your census.

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File type
3 page PDF
784.6KB

Television advert

This is the main advert we will be showing on TV to promote the census. Includes subtitles. Click 'Download MP4', then right click on the video and select to save.

Download MP4
File type
MP4
13.2MB

What am I filling in and why does it matter?

A short subtitled video explaining what the census is and why it is important to Scotland. Click 'Download MP4', then right click on the video and select to save.

Download MP4
File type
MP4
47.8MB

What is census day?

A short subtitled video explaining why 20 March 2022 is an important day for the census. Click 'Download MP4', then right click on the video and select to save.

Download MP4
File type
MP4
32.7MB

What do I need to know about filling it in?

A short subtitled video explaining the key things to know about completing the census. Click 'Download MP4', then right click on the video and select to save.

Download MP4
File type
MP4
25MB

Am I legally required to fill it in?

A short subtitled video explaining the legal requirement to complete the census. Click 'Download MP4', then right click on the video and select to save.

Download MP4
File type
MP4
16.3MB

Can I get help filling it in?

A short subtitled video explaining what help is available to complete the census. Click 'Download MP4', then right click on the video and select to save.

Download MP4
File type
MP4
16.6MB